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Gaming Gurus: Strategy Expert Article Archive - Page 748
Harrah's East Chicago a Marketing Guinea Pig21 July 2004 Gaming industry giant Harrah's Entertainment, Inc., which owns and operates casino properties worldwide, has chosen its East Chicago, Indiana, location as the site for a pilot program which is designed to completely revolutionize the way the company utilizes its Total Rewards player's club.
Gary Loveman, CEO for Harrah's, spoke about the innovation at the Gaming Technology Summit conference which was held last week (May 25) at the Green Valley Ranch Casino & Hotel in Henderson, Nevada, north of Las Vegas.
Harrah's is putting new computer technology in place that will allow them to collect real-time data on players and issue comps and other perks on the spot.
Virtually every casino company in the country uses player's club programs to accumulate a database of customer profiles...read moreA Shuffle Through the Gaming Mailbag: Chuck-a-luck and Slot Payback Percentages20 July 2004
Q. I found a chuck-a-luck game online and have a question about how the odds
change when betting two numbers. I started betting 3 and 4 together over and
over. I slowly started increasing my bank. The payoffs on the game were:
Single 1:1; Double 2:1; Triple 10:1.
I did manage to hit one triple, but most of my bank increase came from
hitting two singles and doubles...read moreEmployee resolute about being wrong19 July 2004 Dear Mark,
I have a friend who once worked for me and his favorite casino game was craps.
I told him one day that my only experience playing craps was while I was in the
military and we did not have all the different bets that you can make today in
the casinos...read moreAsk Frank: Betting the Dark Side19 July 2004
Frank,
I just got my own craps table at home and my friends and I practice and play at home, but there are a few things that I don't know how to pay (since I act as the dealer when we are at home).
I have read several craps sites info on how the pay off works for odds on the dark side but I just don't get it...read moreWhat Do You Want from the Casino Experience, and at what Price?19 July 2004 Gamblers are often admonished to set loss limits and win goals, then quit accordingly.
Few do. Queues at casino cash and credit card terminals attest to solid citizens
who exhaust what they'd planned to risk and try to recover by digging a bit deeper
into the cookie jar...read moreSeven Intense Minutes in a Slot Tournament18 July 2004 The first time I saw a slot tournament was on a Las Vegas program on cable TV. I was shocked to find out that all that's involved is banging on a button until it's time to stop. Despite that, slot tournaments are among the most popular contests at a casino...read morePredicting Keno Outcomes17 July 2004
Hi, John,
I love to play the slots, especially the nickle machines Winning Bid and Double Diamonds.
Why I'm writing to you is that I don't understand when you say that you play the Mikohn machines. I don't know what that means...read moreQuicktakes - The month's trends in a glance - May 200416 July 2004 The economy is still showing healthy growth, even in jobs. The war, gas prices
and the possibility of increased interest rates may lurk on the horizon, but the
short term forecast is for sunshine and economic growth. Gaming stocks fared worse
than the broader market, but as one wise analyst said, one month does not make
a trend...read moreBits and Pieces from Indian Country - May 200416 July 2004 California jumped out of May and raced into June with vigor. In rapid succession:
a deal was announced, four tribes have tentatively agreed to a payment of $250
million in exchange for unlimited slots; a compact with another tribe, which will
allow for an urban casino, is close to agreement; and two competing initiatives
qualified for a public vote in November...read moreLike betting angles; Pointspread facts? Books by Fredericks, Iskoe right on target16 July 2004 Many people who enter football contests in Nevada (and often elsewhere) just want
facts--past history of who beats who regularly (and covers the spread) in the
pros and what are the situations where one college historically dominates others.Annually, there are two distinct, timely publications to fill those needs...read more |
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