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Greektown Casino smartphone app now available on Windows Phone 7

17 May 2011

DETROIT (PRESS RELEASE) -— Greektown Casino-Hotel's smartphone app is now available for download on Windows® Phone 7 with a new “favorite slots” feature that enables guests to check if their favorite slot machines are available to play.

With the “favorite” functionality on the app, Greektown Casino-Hotel guests can check whether their favorite slot machine is occupied or open. This exciting feature allows guests to maximize their time, whether it’s by checking out other slots or enjoying a break at one of the casino’s dining spots — Bistro 555, the International Buffet, Shotz Sports Bar & Grill or the Eclipz Lounge.
Greektown Casino-Hotel launched the application in 2009 on the Apple iPhone® and iPod touch®. In addition to the favorite slots feature, the app includes:

• Detailed property map separated by floor
• Access to CLUB Greektown members’ accounts — comp, point, promotional tickets and Bonu$ Play® balances
• On-demand concierge services — contact a host directly for drink refills and other needs
• Exclusive offers and promotions
• Restaurant and lounge list

The application was developed by Bally Technologies (NYSE: BYI), a Las Vegas-based company that designs, manufactures, operates and distributes advanced gaming devices, systems, and server-based solutions worldwide. The Greektown app is integrated with Bally’s SDS® slot management and accounting system, CMP™ player-tracking system, iVIEW™ player user interface network, and Bally Business Intelligence™ solutions also in use at Greektown.

“Windows Phone 7 is backed by a rich developer ecosystem that is creating a variety of quality apps and games, like Greektown Casino-Hotel's, which takes advantage of the phone’s unique features and design to provide a seamless experience to casino customers with detailed property floor information, promotion offers, concierge service and more,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. “We are excited to be working with Bally Technologies and this app is a great example of the kind of rich applications that people will find on Windows Phone Marketplace to get the most out of their phone,” he continued.

The app is free for download by CLUB Greektown players’ club members, and is now available from Windows’ app Marketplace.

“Our apps for the iPhone and now Windows Phone 7 allow us to not only leverage the growing popularity of mobile devices within the gaming industry, but to continue enhancing the overall gaming experiences of our guests,” said Greektown Casino-Hotel President and CFO Cliff Vallier. “Deploying the latest technologies available positions Greektown Casino-Hotel as a market and industry leader. We look forward to introducing new apps in the near future.
Sridhar Laveti, vice president of client services at Bally Technologies, said the company is thrilled to partner on the app with Microsoft and Greektown Casino-Hotel.

“We are very excited about the Windows Phone 7 release, which makes it available to even more Greektown guests on their Windows Phone 7-compatible mobile phones,” Laveti said “Developing this app in partnership with Greektown and Microsoft has been so rewarding and exciting for Bally Technologies, and we look forward to continuing to add more features that will help Greektown take their customer service to an even higher level.”

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