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Vegas Rock Star Poker Tournament Launched

19 July 2004

LAS VEGAS – (PRESS RELEASE) -- The Las Vegas Convention and Visitors Authority (LVCVA) and Clear Channel Entertainment Properties today announced the first Vegas Rock Star Poker Tournament and Sweepstakes. Set for August 26th to 28th at the Palms Casino Resort, the tournament will be a one-of-a-kind, exclusive event headlined by rock greats Dave Navarro, Tommy Lee and the Goo Goo Dolls' John Rzeznik.

Winners and their guests will thrill to the excitement and unpredictability of playing side-by-side with three of the most animated and talented artists in the music world. The weekend begins with a tutorial to get players game-ready, followed by a private "meet and greet" session and dinner with Navarro, Lee and Rzeznik. After the tournament, the winners will attend an exclusive after-party in the infamous Real World Suite at the Palms. The 2,900 square-foot, three-bedroom suite has become the most sought after high-roller suite in town.

Winners will be chosen from registrations at the tournament's official Web site -- http://www.vegasrockstarpoker.com -- and from winners of radio promotions in New York, Chicago, Houston, Phoenix, Los Angeles and San Francisco. The sweepstakes began July 5 and continues through August 12, 2004 -- the top prize is $10,000.

"Las Vegas excels in offering one-of-a-kind experiences and Clear Channel Entertainment Properties understood our interest in implementing nontraditional marketing tactics," said Terry Jicinsky, senior vice president, marketing, LVCVA. "Clear Channel's creativity, live entertainment expertise and access to top talent combined to deliver an innovative and memorable program for Vegas."

"Las Vegas sets a high bar for both excitement and originality," said Bruce Eskowitz, president of Clear Channel Entertainment Properties. "The LVCVA's clear view of the target promotions markets and the generosity of the Palms Hotel helped us assemble a strong mix of promotional vehicles to achieve their marketing objectives."

The Palms Casino Resort offers Las Vegas a major destination get-away with a relaxing, affordable resort atmosphere. The $265-million property boasts a diverse mix of restaurants and bars, a spa and salon, a 14-theatre Cineplex, a 1,200-seat, multi-use entertainment venue, over 20,000 square feet of meeting space and a 95,000-square-foot casino. The heart and soul of the Palms Casino Resort, the casino offers non-stop excitement, generous slot and video poker payouts, and liberal player rewards. The casino includes over 2,200 slot machines, 55 table games, keno, poker room, and an innovative race and sportsbook.

Clear Channel Entertainment Properties (CCEP), a division of Clear Channel Entertainment, markets the organization's vast network of assets -- venues; music, motor sports, action sports, and theatrical properties; exclusive special events, exhibitions, and Emmy(R) award-winning television production services -- to corporations seeking unique brand positioning. In addition, Clear Channel Entertainment Properties specializes in creating custom, high- impact marketing programs and special events that provide flexibility for client budget and timing parameters. Services include advertising, strategic marketing and content development, national and local sales programs, product and service launches, and television/broadcast programming. The resources and reach of CCE Properties have already made them among the most sought-after partners for business and consumer marketing in live entertainment today. Parent company Clear Channel Entertainment, a leading producer and marketer of live entertainment events, promotes and/or produces over 29,000 events, attended by more than 65 million people. The company currently owns, operates and/or exclusively books approximately 130 live entertainment venues, including more than 100 in North America and 30 in Europe. More information may be found by visiting http://www.cc.com and http://www.clearchannel.com .

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