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Playboy Reaches Licensing Agreement with Palms6 October 2004LAS VEGAS -- As reported by the Associated Press: "In a marriage made in sin, Hugh Hefner is coming to Las Vegas, where he'll have a vertical version of his Playboy mansion -- a nearly 12,000-square-foot love shack on top of the Palms hotel and casino 40-story tower that's under construction. "The two-story suite will be named the Hugh Hefner Sky Villa and have its own glass elevator that overlooks the Strip, along with an indoor and outdoor pool. "'He's going to make it his home away from home,' Palms owner George Maloof said. 'He's got plenty of room to play. It's a perfect fit.' "Maloof said he completed a long-term licensing agreement with Playboy Enterprises Inc. on Monday. "The deal will allow the Palms to use the iconic brand in Nevada and in the tower's new nightclub, boutique casino and lounge, along with a retail Playboy store, said Bill Farley, Playboy's vice president of marketing events "...Farley said Playboy picked the off-Strip Palms because it believes the property has become the hottest and hippest casino in the city since its November 2001 opening..." |