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Bally Technologies, Foxwoods sign contract23 July 2007LAS VEGAS, Nevada -- (PRESS RELEASE) -- Bally Technologies, Inc. (NYSE: BYI) announced today it has signed a contract with Foxwoods Resort Casino to supply the world's largest casino with 7,200 iVIEW slot-machine displays and player-centric Bally(R) Power Bonusing(TM) technology. With a focus on significantly enhancing its player's gaming experience, Foxwoods plans to introduce the Bally iVIEW interactive displays in the slot machine with proprietary player-centric features providing for custom rewards and messaging that are driven by the patron's overall level of casino play. The iVIEW displays will allow Foxwoods to communicate more effectively with its players by highlighting bonusing features, special events, player-loyalty programs and convenience services across the entire slot floor. The agreement also contemplates reaching 10,000 iVIEW displays based on planned expansions at the resort located in Mashantucket, Conn. Foxwoods already utilizes Bally Slot Management Systems (SMS(TM)) and Bally eTICKET(TM) cashless functionality. The advanced Bally technology package incorporated into this new project positions Foxwoods to embrace emerging network-based applications at the game level. "Bally's iVIEW is a powerful customer-relationship marketing tool that will absolutely enhance our new bonusing capabilities," said John O'Brien, President of Foxwoods. "Bally protected our investment in our existing Bally SMS system, but at the same time we will take a giant leap forward with the iVIEW-bonusing combination tying together both existing and future game-level applications. The ease-of-integration with our existing technology is also a tremendous benefit. Additionally, we also wanted a better way to communicate to all of our players simultaneously and offer new services to our players across the entire slot floor." "This is the single largest iVIEW order to date as our interactive displays continue to grow toward becoming the industry standard," said Richard Haddrill, CEO of Bally Technologies. "We certainly are proud of our long-standing partnership with Foxwoods and its team's confidence in our commitment to support such a spectacular resort with advanced Bally technologies." |