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Gaming Guru
Hard Rock acquisition of The Mirage in Las Vegas gets green light19 December 2022
“Today, we’d like to express our gratitude to the Nevada Gaming Control Board and the Nevada Gaming Commission for approving the gaming license for us to operate The Mirage Hotel & Casino,” said Jim Allen, Chairman, Hard Rock International. “We are eager to finalize the purchase of The Mirage and look forward to welcoming the 3,500 team members to the Hard Rock family soon.”
The Polynesian-themed resort is going to turn 33 years old later this month, but renovations are coming to the property just over a year after Hard Rock International, which is owned by The Seminole Tribe of Florida, agreed to buy the property from MGM Resorts for north of $1 billion. The good news is that The Mirage will not be closed while the renovations take place, which could be up to 30 months, according to Allen. However, as the resort makes its change to Hard Rock Hotel and Casino - Las Vegas, a guitar-shaped tower will be going up and the iconic volcano will be retired. Once construction begins, the operation of the volcano will cease until it is eventually demolished for the tower. Guests who have any Mirage-related reservations already booked will have them honored, despite the ownership change. For the casino players, your chips will still be redeemable after the transaction has closed. As the anticipated transformation begins, The Mirage posted the below on its website: “Mirage Las Vegas is now owned and operated by Hard Rock International. The hard Rock brand is recognized globally for delivering unique, top-notch experiences for our guests. Building on the well-known Mirage brand we have taken steps to further elevate your loyalty program. We would like to introduce you to Unity by Hard Rock, a global loyalty program unlike any other. Get the recognition you deserve with exclusive tier benefits and incredible rewards while doing what you love at participating Hard Rock Hotels, Cafes, Casinos and more around the world. With Unity, one card becomes your backstage pass to over 100 locations across more than 40 countries. Earn at the Mirage. Dine in Berlin. Stay in the Maldives. These are rewards built around U.”
Hard Rock acquisition of The Mirage in Las Vegas gets green light
is republished from CasinoVendors.com.
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