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Vicky Nolan Spins Off B2B Gaming Company

1 November 2001

By Vicky Nolan
Is it better to concentrate on business-to-consumer services or business-to-business services? One I-gaming software company mulled that question last year and ended up deciding to do both.

German lottery and betting company spun off part of its business, resulting in the formation of, a company that provides lottery platforms for online gaming businesses.

The any-bet platform enables clients to not only set up Internet lottery ticket sales, but also ticket sales via mobile phones, interactive television and bank terminals. Meanwhile, flux maintains business-to-consumer ties by selling lottery tickets to German consumers.

Although any-bet has been around for less than a year, it has already formed a deal that could make many companies green with envy. has set up, Germany's second largest Internet portal. The platform provides the portal site with games like 6/49, Super 6 and Spiel 77.

"They came to us and said, 'Look, what can we do?' and we created an application for them that linked them to the German lottery companies. So their players can now play the lottery online directly from and process their slips through to the German lottery companies," said Sean Keogh, any-bet's spokesman. has 6.5 million registered users--mainly customers that have signed up for the portal's free e-mail service, but it lacks a steady revenue stream. That's expected to change now that it has launched the any-bet games.

"Obviously gaming is something that will always offer lots of revenue on the Web," Keogh said. The proof of success, in this case, can be found by counting the players. launched the games in mid-September. Already more than 50,000 people have signed on.

And the number of players is likely to increase, especially as any-bet begins updating its game offerings. Along with new lottery games planned for, sports betting is also going to be added. Soon players will also be able to purchase the games on their wireless phones and pay for them through an Internet payment service called that fluxx will offer its customers through its site. Customers can participate in oddest sports betting, toto soccer pools, event betting for fun, horse race wagering and purchase scratch cards on

any-bet earns a percentage of each lottery slip sold, while gets a portion of the profits earned from the lottery. Both companies also split a commission derived from the sale of each lottery ticket. The lottery tickets are only available to German residents. Spins Off B2B Gaming Company is republished from

U.S. Law Roundup - Oct 30, 2001

30 October 2001
Staying on top of interactive gambling bills as they move through the United States' federal and state legislatures no longer entails hours of research, thanks to this biweekly update on U.S. state and federal legislation. While things remain quiet at the state level, efforts to prohibit Internet gambling by ... (read more)

New Betting Site Offers Exchange and Sports Book

24 October 2001
During the past two years several betting exchange companies have launched with great fanfare and even some success--companies like, and most recently A new crop of betting exchanges could be launching soon, thanks to an innovative new software development company called ... (read more)

Lassoing Pay-Players with Free-Play Poker

18 October 2001
Officials at, a poker portal Web site, say they have an ideal tool for attracting new players to online gambling sites. The company has developed free-play poker tournament software that its creators think could become an invaluable addition to the marketing mix for online gaming and betting ... (read more)

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Vicky Nolan
Vicky Nolan