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OPTX selected as casino operations software for Hard Rock Casino Lake Tahoe

20 April 2021

(PRESS RELEASE) -- OPTX, the Las Vegas-based tech start-up focused on analyzing complex player data to provide real-time insights and recommendations to casino operators, is proud to announce the addition of Hard Rock Hotel & Casino - Lake Tahoe to its growing portfolio.

Founded in 2019 by former casino executives, OPTX unites all casino data giving operators an innovative view of their business. Available via desktop and mobile applications, the data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue and profitability.

Located in the heart of South Lake Tahoe, Hard Rock Hotel & Casino Lake Tahoe provides optimal views of the iconic lake and eastern Sierra Nevada Mountains from its guest rooms and suites. The fully renovated property reopened in 2015 with more than 25,000 square feet of gaming, a renowned food and beverage portfolio, and an assortment of live entertainment both indoors and out. The 539-room hotel is also home to the world-famous Rock Shop and holds a comprehensive collection of rare rock-n-roll memorabilia throughout the casino.

“We’re Thrilled that Hard Rock Hotel & Casino Lake Tahoe chose OPTX as the software that is going to help advance their casino operations. Hard Rock Hotel & Casino Lake Tahoe is in one of the most competitive markets in the Gaming Industry. Our real-time player recommendations, AI driven slot recommendations and operational functionality to manage the day to day will give Hard Rock a true competitive advantage.” said Brooke Fiumara, Co-Chief Executive Officer of OPTX.

“The OPTX platform will help our team streamline operational efficiency while providing powerful insights and actionable recommendations for our casino floor, players and database. OPTX positions the property for the future while helping us better manage our operations today,” said Eric Barbaro, Executive Director of Casino Marketing at Hard Rock Hotel & Casino Lake Tahoe.

By incorporating OPTX, operators at Hard Rock Hotel & Casino Lake Tahoe will now have access to a diverse tool to understand their players and property better to drive an increase in revenue, profitability, and guest satisfaction.

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