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New VP of Entertainment named for Seminole Gaming

30 July 2021

(PRESS RELEASE) -- Andrew Saunders has been named Vice President of Entertainment for Seminole Gaming, with responsibility for live entertainment programming at Seminole Gaming venues throughout Florida.

Seminole Gaming entertainment venues include the 7,500-seat Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood, the 1,500-seat Hard Rock Event Center at Seminole Hard Rock Hotel & Casino Tampa, the 836-seat Seminole Center at Seminole Casino Hotel Immokalee, plus venues at Seminole Casino Coconut Creek, Seminole Brighton Casino and Seminole Classic Casino in Hollywood, Fla.

“Andrew Saunders joins Seminole Gaming with a wealth of entertainment experience and will be instrumental in advancing live events and entertainment opportunities,” said Keith Sheldon, President of Entertainment for Hard Rock International and Seminole Gaming. “As our extensive schedule of concerts and events gains even more momentum, Saunders will identify additional one-of-a-kind entertainment experiences for our guests.”

Saunders will play a pivotal role in implementing entertainment strategies at Seminole Gaming venues, including collaboration between event venues and ticketing operations, finance and production partners. He brings more than 10 years of experience in negotiating and booking entertainment events, including relationship management with talent, agencies and production companies. His professional reach extends to working with event marketing, ticketing and legal teams.

Saunders most recently held booking positions for AEG at Staples Center, Microsoft Theater as a senior talent buyer working in tandem with the Presents division. He previously worked as Director of Booking for Los Angeles’ Venue Coalition, a group of more than 70 arenas and 15 theaters in North America. He holds a bachelor’s degree in Music Industry and Business from the University of Southern California, Los Angeles.

“I’m excited to continue bringing exceptional events and experiences to Hard Rock and Seminole Gaming guests as the entertainment industry begins to open its doors to in-person events,” said Saunders. “It’s an honor to be part of a team that focuses on unique guest experiences.”

Saunders will collaborate with entertainment leads at each property, including Dave Gold, Vice President of Entertainment Operations and Live Events, and Steve Minick, Director of Entertainment, at Seminole Hard Rock Hotel & Casino Hollywood and Seminole Hard Rock Hotel & Casino Tampa, respectively.

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