CasinoCityTimes.com

Gurus
News
Newsletter
Search News Subscribe
Stay informed with the
NEW Casino City Times newsletter!
Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter!
Related Links
Related News
 

Mohegan Sun website appeals to Asian visitors

25 April 2007

MOHEGAN, Connectictu – As reported by the Norwich Bulletin: "In a nod to an estimated 7,000 Asian visitors a day, Mohegan Sun debuted a Mandarin Chinese-language Web site Tuesday, complete with photos of an Asian couple enjoying poolside drinks, an Asian woman shopping and Asian players gathered around a table game.

"Saverio Mancini, a spokesman for the casino, said Asian visitors represent about 20 percent of the roughly 35,000 people who come to the casino each day. The Mandarin dialect of Chinese was chosen, Mancini said, because it was a common denominator.

"…The Web site is part of an ongoing effort by the casino to appeal to Asian visitors…"

< Gaming News