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Minnesota Casino Ads Focus on Winnings

MINNESOTA – As reported by the (Minnesota) Star Tribune:"The gaming industry likes to focus its advertising on the inside of the casino, on the dazzle and excitement that hits gamblers when they walk through the door.

"In a new campaign, Grand Casino looks at the other side of the door, featuring stories about what casino-goers have done with their winnings.

"…Owned by the Mille Lacs Band of Chippewa, Grand Casino draws more than 5 million customers yearly to its operations in Mille Lacs and Hinckley.

"…Grand Casino's ads kicked off this month on billboards, in print and on radio and TV throughout the state. They feature the stories of people such as Tom Neumann of Coon Rapids, who took his $400 winnings and bought a Shih Tzu puppy that he named Hinckley.

"Todd Strusz, vice president of marketing for Grand Casino, said the approach differs from the standard ads for casinos around the country.

"…Strusz said he has more than 150 stories under consideration for future ads, and not all of them are happy.

"…The ads are done by Red Circle Advertising, a Plymouth shop whose president, Chad Germann, is a member of the Mille Lacs Band…"

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