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Fans Can Request Reserved Seats for 2005 Kentucky Derby Online

6 May 2004

LOUISVILLE, Kentucky – (PRESS RELEASE) -- Horse-racing fans hoping to secure reserved seats to the "Greatest Two Minutes in Sports" can now apply for tickets with only a few clicks of a computer mouse. Churchill Downs has introduced an online ticket application form that allows customers to request reserved seats to the 2005 Kentucky Derby and Kentucky Oaks by simply visiting the official Derby Web site, http://www.kentuckyderby.com , and filling out an online application form.

"We appreciate the tremendous interest customers have in purchasing reserved seats to America's premier horse races, the Kentucky Derby and Oaks," said Steve Sexton, president of Churchill Downs racetrack. "To better serve our customers, we want to make the ticket application process as easy as possible, and we are pleased to offer a new, convenient method to apply for reserved seats."

To apply for reserved seats online, customers will be asked to join the Twin Spires Club, Churchill Downs' customer-rewards program. The Twin Spires Club is free to join, and members are eligible for points, prizes and privileges, including exclusive member giveaways and contests.

"The Twin Spires Club has become incredibly popular with our guests and provides us with a means to reward our most loyal customers for their continued patronage," added Sexton. "Moving forward, our goal is to reward those customers who support Churchill Downs' racing programs, products and services on a continual basis with the opportunity to purchase reserved seats for the 'Run for the Roses.' Through the Twin Spires Club, we can become better acquainted with our customers and gauge their support of Churchill Downs racing throughout the year."

While Twin Spires Club membership does not guarantee patrons the chance to purchase reserved seats, customers' level of activity with the Club will provide them preference when Churchill Downs determines which applicants will be invited to purchase reserved seats to Oaks/Derby 131, scheduled for May 6 and 7, 2005.

All ticket applications must be received by Sept. 1, 2004. Applications received after Sept. 1 will not be considered for reserved seats to the 2005 Derby and Oaks. All applicants will be contacted by e-mail by the end of October 2004 to let them know whether they will be invited to purchase reserved seats. The majority of seats available to the public are located in the Churchill Downs grandstand.

General admission tickets to the 2005 Oaks/Derby will be still available for sale at Churchill Downs on race day. Customers interested in purchasing general admission tickets, which do not include a view of the racetrack itself, do not need to submit an online ticket application form.

Churchill Downs, the world's most legendary racetrack, has conducted Thoroughbred racing and presented America's greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (Nasdaq: CHDN) also operates Trackside Louisville, an off-track betting and training facility. Churchill Downs will conduct the 131st running of the Kentucky Derby on May 7, 2005. The track has served as host to the Breeders' Cup World Thoroughbred Championships a record five times. The 2004 Spring Meet at Churchill Downs continues through July 5. Information about Churchill Downs can be found on the Internet at http://www.churchilldowns.com .

Kentuckyderby.com is the official Web site of the Kentucky Derby and is owned and operated by Churchill Downs Incorporated (Nasdaq: CHDN). As one of the world's premier sporting events and the first leg of horse racing's Visa Triple Crown Challenge, the Kentucky Derby traditionally takes place on the first Saturday in May. The 131st running of this celebrated event is scheduled for May 7, 2005, at Churchill Downs in Louisville, Ky. Approximately 150,000 people attend the Derby in person, with more than 20 million people tuning in via television and radio worldwide.

The Twin Spires Club is the customer-reward program of Churchill Downs Incorporated. Members earn points and benefits each time they wager at participating locations, including Arlington Park, Calder Race Course, Churchill Downs, Ellis Park, Hoosier Park and all nine Trackside Off-Track Betting locations in Illinois, Indiana and Kentucky. For more information, visit http://www.twinspiresclub.com .

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