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Casino Marketing & Technology conference program announced17 April 2015(PRESS RELEASE) -- The conference program for Casino Marketing & Technology, to be held at the Rio All-Suite Hotel & Casino from July 14-16, will include the first-ever technology program designed specifically for casino marketers. Casino Marketing & Technology 2015 has been known as Casino Marketing since 2005. It will again follow Raving Consulting's Host Development Conference, (July 13-14). Casino Marketing & Technology and will feature the same robust traditional marketing conference content that Casino Marketing attendees have come to expect over the years, as well as a dedicated track of technology sessions that are geared toward marketers. "The growth of smartphones and tablets has changed the way people receive their information, which has obvious and profound impacts on marketers," said Randy Green, Group Publisher, BNP Media Gaming Group, producers of the conference. " Add the growth of data science and the wealth of information it can draw on to help marketers, and it's clear that any marketing conference that aspires to be a leader in our industry, which Casino Marketing has been since its inception, needs to have a strong technology component." The program, and most of the presenters, has been set and, for the first time, it will feature concurrent sessions. The Marketing track will kick off with, My Favorite Marketers: Notes from a Lifetime Slot Pro, a signature session featuring Bruce Rowe. Other Marketing session titles are "Branding for Underdogs,"; "Short-Term Planning: Getting the Calendar Right,"; "The Top 5 Challenges Casino Marketers Face Today," a roundtable discussion featuring Raving Consulting; ; "Segmentation: All or Not Much at All,"; "Recovering Player Defectors,; and "The Romero Winners Roundtable." The Technology track consists of, "Best Practices in Electronic Marketing,"; "Casino Marketing Technology Demystified: Choosing the Right Tools for the Job,"; "The New Technology Decision: A User's Guide for Marketers,"; "Business Intelligence: Who Do You Love in 10 Not-So-Easy (But Necessary) Steps,"; "Data Analytics: The Art and Science of Efficient Marketing,"; "Social Gaming: What Marketers Need to Know,"; and "Kiosk Optimization Strategies." There will also be two general sessions for all attendees, one marketing-oriented the other with a technology element. First up will be," Where Has All the Value Gone? And How Do We Bring It Back?" a high-level conversation led by Dennis Conrad; and, on Day Two, "When Marketing Meets IT," which will focus on the critically important topic of aligning those two departments, led by Claudia Winkler of G.H.I. Solutions. Two award ceremonies will return to the event: The Romeros: Recognizing Excellence in Marketing, the most prestigious marketing award in the industry for ten years now, and The Casino Marketing Lifetime Achievement Award. The latter will have two recipients, Dennis Conrad and Steve Browne, also of Raving, both of whom built this event together with BNP from its inception, in addition to having an outsized impact on the day-to-day world of casino marketers everywhere for three decades and counting. Also on the program will be Casino Journal's Top 20 Most Innovative Gaming Technology Products. The top three winners of the recently concluded judged contest will be announced after lunch on Thursday, July 16, as well as the winner of the Attendees Choice Award, which will be voted on by qualified Casino Marketing & Technology attendees. |