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Atlantic City Casino offering E-ZPass promotion

30 June 2010

ATLANTIC CITY, New Jersey -- (PRESS RELEASE) -- Resorts Casino Hotel announced that it partnered with the South Jersey Transportation Authority on an innovative marketing program - the first of its kind for an Atlantic City casino. Starting July 10, Resorts will be the first casino to offer an E-ZPass casino promotion to its card holders.

"We are proud to partner with the SJTA to design a program that will further encourage travel to the shore this summer," said Kathleen McSweeney, senior vice president of marketing for Resorts Casino Hotel. "Atlantic City is within one day's driving distance of one third of the country's population, so this promotion was tailor made for people looking to vacation close to home."

Through this innovative casino marketing promotion, Resorts will award winners $500 in E-ZPass and $500 in gas every Saturday and Sunday, July 10-31. Players can have a chance to win both the E-ZPass and gas by activating their Resorts Card on the date of the promotion. Resorts Cards become activated by inserting them into a card reader on a slot machine or through rated table play. One winner will be selected every 30 minutes from 6 p.m. to 10 p.m. on Saturdays and from 1 p.m. to 6 p.m. on Sundays.

To be eligible to win the E-ZPass and gas, players must be at least 21 years of age and be members of the Resorts Casino Club. Casino players can sign up for their free Resorts card at the promotions desk located in the casino. Winners will have 10 minutes to claim their prize.

Complete rules are available at the Resorts promotions desk.

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