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Andrea Corral Gaming GuruSpanish bingo hits North Las Vegas casino9 June 2014
By Andrea Corral A North Las Vegas casino is trying to broaden its appeal by billing itself as “Las Vegas’ first and only” with bingo in Spanish. Bingo Lotería debuted about a month ago at Lucky Club Hotel & Casino, 3227 Civic Center Drive. It takes place at 7 and 9 p.m. Fridays and Saturdays. “The Latin community is a very important segment based on the location,” said Seth Schorr, owner of Lucky Club. Locals casinos generally market to people who live within two miles, and based on the location of the Lucky Club, it makes sense to embrace the Hispanic community, Schorr said. The game is called in Spanish and English and it is an all-paper session. Lucky Club uses the more traditional bingo cards, Schorr said, because “guests like the nostalgia of the paper.” Those who win the 11-game bingo session move on to participate in a bonus round of lotería, a Mexican game of chance that is similar to bingo but, instead of numbered pingpong balls, uses a deck of cards with images on them. The payouts depend on the color of the card that a player purchases and can be as high as $1,500. There is also a $300 jackpot for players who get bingo on a “Caliente Ball.” Bingo takes place on the first level of the casino. Copyright GamingWire. All rights reserved. |