Gaming Guru

PartyGaming powering ITV casinos

PartyGaming is providing ITV with branded online casino, poker, bingo, sports betting rooms. ITV is the largest commercial TV network in the U.K. The games can be accessed through ITV.com.

ITV's poker room, powered by PartyPoker, features ITV's Friends Reunited brand. And ITV's popular soap opera Emmerdale is the theme for the online bingo room.

PartyGaming has been searching for new revenue streams since its exit from the U.S. market last October following the passage of the Unlawful Internet Enforcement Act. PartyGaming stock neared an all-time low in August when it closed at 27 pence. The company's stock price was at 107 pence before the act passed.