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PartyGaming powering ITV casinos

6 September 2007

By Vin Narayanan

PartyGaming is providing ITV with branded online casino, poker, bingo, sports betting rooms. ITV is the largest commercial TV network in the U.K. The games can be accessed through ITV.com.

ITV's poker room, powered by PartyPoker, features ITV's Friends Reunited brand. And ITV's popular soap opera Emmerdale is the theme for the online bingo room.

PartyGaming has been searching for new revenue streams since its exit from the U.S. market last October following the passage of the Unlawful Internet Enforcement Act. PartyGaming stock neared an all-time low in August when it closed at 27 pence. The company's stock price was at 107 pence before the act passed.

PartyGaming powering ITV casinos is republished from Online.CasinoCity.com.
Vin Narayanan

Vin Narayanan is the former managing editor at Casino City and has been involved in the gaming industry for over a decade Vin is currently based in Hong Kong, where he runs his own consultant group and works as head of gaming and public relations for Mega Digital
Entertainment Group.

Before joining Casino City, Vin covered (not all at the same time) sports, politics and elections, wars, technology, celebrities and the Census for USATODAY.com, USA WEEKEND and CNN.

Vin Narayanan
Vin Narayanan is the former managing editor at Casino City and has been involved in the gaming industry for over a decade Vin is currently based in Hong Kong, where he runs his own consultant group and works as head of gaming and public relations for Mega Digital
Entertainment Group.

Before joining Casino City, Vin covered (not all at the same time) sports, politics and elections, wars, technology, celebrities and the Census for USATODAY.com, USA WEEKEND and CNN.