Gaming Guru

Bodog switches its web address -- again

For the second time in a month, Bodog has relocated itself on the World Wide Web. In late August, Bodog relaunched itself at newbodog.com because it lost its domain name after failing to appear in court to answer patent infringement charges. This week, Bodog moved again, dropping newbodog.com in favor of bodoglife.com.

"Hey, the world changes, and if you don't change with it, you get left behind. We've been leading the good times for a long time, and nobody will leave us behind," said Calvin Ayre, Bodog's founder in a statement. "That said, although the Bodog address is changing, the bottom line is: at Bodog, it's business as usual. Same great site, just a new Web address."

Ayre also calls bodoglife.com Bodog's "new permanent home" and promises it will be "the most trusted place on the planet to get your fun fix."