Internal Marketing: An Unbeatable Deal!

25 March 2002

By Sudhir Kalé

We have all heard of companies making pronouncements to the effect that their people are their most important assets, that they truly care about their employees, or that they put people first. Yet, looking at the HR and management policies and practices in most industries, one is led to conclude that this people-talk is little more than lip service.

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Internal Marketing: An Unbeatable Deal! is republished from iGamingNews.com.