 Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter! Richard N. Velotta Archives
More Strategy Experts
|
Richard N. Velotta Gaming Guru - Page 14Las Vegas marketing gurus target free-spending Millennials15 October 2014
LAS VEGAS -- Millennials have become the new target market for the Las Vegas Convention and Visitors Authority. Billy Vassiliadis, who heads R&R Partners, the Convention and Visitors Authority’s contracted marketing and advertising consultant, told board members Tuesday there would be renewed emphasis in ... (read more)
Travel industry officials await renewal of funding mechanism15 October 2014
LAS VEGAS -- Travel industry leaders aren’t hitting the panic button just yet over the Senate’s failure to reauthorize legislation that provides a funding mechanism to market the United States to the world. The reauthorization of the Travel Promotion Act is of significant importance to Las Vegas, which is ... (read more)
Casino marketers need to step up their game with Millennials6 October 2014
When I come to the casino, I’ll have six of my buddies with me and we want a blackjack table so that all of us can play and interact at the same time. I have a list of our favorite drinks and microbrews that we’d like to have while we’re playing. Oh, and since we’re all Michigan State grads, we’d like to ... (read more)
NFL fantasy leagues, other products drive sports wagering2 October 2014
LAS VEGAS -- The popularity and accessibility of fantasy sports and the instant gratification delivered by new products like weekly NFL fantasy leagues is propelling sports wagering to new heights, panelists addressing a session at the Global Gaming Expo (G2E) 2014 said Wednesday. It also doesn’t hurt that ... (read more)
G2E to ring up $22.3 million in nongaming economic impact30 September 2014
LAS VEGAS -- Leaders of the industry that made Las Vegas what it is today are gathering in the city this week for a conference that may shed light on where gaming is headed. Hundreds of slot machines will be on display on trade show floors at The Venetian Resort-Hotel-Casino and some of the biggest local ... (read more)
Reyes expanding the Las Vegas gay tourism market29 September 2014
LAS VEGAS -- Sitting in her modest office at The Lakes, it occurs to Mya Reyes that her career path has led her to one of the boldest tourism initiatives the city has ever seen — a massive three-day New Year’s Eve celebration for gay men from 30 countries in mainstream resorts on the Strip. Reyes’ new ... (read more)
International arrivals power McCarran to strong August25 September 2014
LAS VEGAS -- It’s almost become a routine occurrence. Passenger counts at McCarran International Airport continued to soar in August as 3.7 million people passed through the airport’s gates producing the third-best month of the year for arrivals. The Clark County Aviation Department on Wednesday announced ... (read more)
Nevada winter marketing plan a work in progress18 September 2014
Representatives of the Las Vegas Ski and Snowboard Resort are going to have to wait a few more days for the Nevada Tourism Commission to iron out the details of its $1.75 million winter marketing campaign. The commission met Wednesday but took no action on the plan, which traditionally focuses its winter ... (read more)
Tourism panel deadlocks on marketing winter tourism8 September 2014
A committee that advises the Nevada Tourism Commission on how to market the state to prospective winter visitors deadlocked on two votes over which company it wants to run the $1.75 million campaign. The committee on Friday heard pitches from two companies, Las Vegas-based B&P Advertising and Public Relations, and Creative Concepts of Fairport, Conn. ... (read more)
Las Vegas sees best July tourism numbers on record29 August 2014
Las Vegas had the third-highest number of tourists in a month in its history in July, attracting 3.5 million people as the city continued its record visitation pace. It was the best July visitation number on record, following up on last month being the best June ever. The city’s hotels also showed ... (read more)
< Previous 10 Articles | Next 10 Articles > |