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Richard N. Velotta

Las Vegas notches all-time high for visitors in October

1 December 2015

Las Vegas had its highest monthly visitor volume in history in October when 3.78 million people came to Southern Nevada for work or play.

Thanks to an additional weekend date in October compared with last year and a double-digit percentage increase in convention attendance due to favorable show rotations, the city recorded a 5.6% increase in visitors over the same month a year ago, the Las Vegas Convention and Visitors Authority reported Monday.

The average daily room rate and revenue per available room also were up by double-digit percentages.

The only negatives on the October report was the number of conventions and meetings held, down 13.9% to 2,652, and Clark County gaming revenue, off 4%.

The average daily room rate for the month was $135.62, an 11.7% increase over last year and the highest level since January when rates traditionally climb with the abundance of large conventions and trade shows.

The $146.89 average room rate on the Strip was 12% more than last year and the highest Strip rate recorded since the LVCVA began publishing the statistic in 2013.

Revenue per available room, at $125.86, was also the highest on record since 2013 and was 16.3% more than October 2014.

Convention attendance climbed 12.6% to 533,505, the fourth best month of the year behind January, March and February. The city benefited from having the 18,000-delegate International Sanitary Supply Association show in Las Vegas this year and the All Baby & Child show (14,000 attendees) and Live Design International (11,900) in October instead of another month.

Occupancy rates were the best they've been all year in all but weekends. The overall rate of 92.8% was up 3.7 percentage points and was the best since 93.9% in March 2007.

Strong rates also were reported for hotels (up 3.2 points to 94.3%), motels (up 8.2 points to 78.6%), midweek (up 4.8 points to 91.5%), the Strip (up 3.5 points to 94.2%) and downtown Las Vegas (up 7.7 points to 88.4%).

Weekend occupancy was up 0.7 points to 95.7%, third-best this year behind July (96.8%) and April (95.8%) and even with May and June.

The strong October visitation performance was hardly a surprise after McCarran International Airport reported its best October ever last week with 4.1 million passengers, a 5.7% increase over last year.

The October numbers put Las Vegas within easy reach of record visitation for 2015. Over 10 months, the total is at 35.7 million, 5.5 million shy of 2014's record 41.1 million visitors.

Visitor volume climbed by 7% in Mesquite, but was flat in Laughlin in October. The average daily room rate was up 6.1% to $62.12 in Mesquite and 3.7% to $43.22 in Laughlin.

Occupancy rates climbed 5.1 percentage points to 84.7% in Mesquite and 2.5 points to 61.7% in Laughlin.