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Zone4Play, Two Way Media team up

Two Way Gaming was formed to take advantage of deregulation in the UK gaming market, which now permits the operation of the entire variety of casino games on electronic media. The joint venture will focus on delivering quality gambling entertainment to UK TV audiences, which market has become a significant factor in the global gaming industry. Mr. Templer explains: "Recently, the Call-TV market, which offered TV viewers to participate in TV shows through premium telephony rates, had collapsed. The void created following the removal of legally dubious TV competitions for costly phone rates, has brought a continuous demand for dynamic and entertaining gaming products to TV audiences, the kind of offerings that Zone4Play specializes in". Mr. Templer also commented that, "there exist significant business opportunities for companies that would be able to offer quality gaming and entertainment products to TV viewers, which is considered the next 'hot cake' in the gaming arena."

Two Way Gaming is using the diverse TV platforms, whether through producing and featuring live gaming show, or by the 'Red Button', as the primary means of acquiring customers who can then be monetized through other platforms. It is well positioned to meet the growing demand from the UK's leading broadcasters and content owners for innovative and entertaining betting products designed for a multi-platform marketplace. The new company is the only licensed operator supporting six different platforms (UK cable, satellite, Freeview, analogue TV, Internet and mobile) with a single customer account providing for a unique customer experience, cohesive branding and a variety of monetization options.

The new company has taken over the operations of UK cable's only betting channel, The Winner Channel. (available in over 3 million homes) as well as the operations of the white label gambling services for Five, Virgin Media Television, Teletext (for whom it will operate Freeview's only gambling channel) The Sun and others. It has also taken on the operations of the UK's latest live television gambling channel Pitch Gaming, whose live shows include the Red Hot Roulette broadcast simultaneously to more than 10 channels on the SKY network.

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