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Wynn Las Vegas Picks WebSideStory14 August 2006SAN DIEGO, California – (PRESS RELEASE) -- WebSideStory, Inc. (Nasdaq: WSSI), a leading provider of digital marketing and analytics solutions, today announced that Wynn Las Vegas, one of Las Vegas' premier luxury resort hotel and casinos, has selected its award-winning web analytics solution, HBX Analytics, to optimize the business performance of its web site. After a review of several major vendors, Wynn chose WebSideStory for its customer support, seasoned consulting services, and powerful capabilities for tracking both rich and streaming media, including visitor interaction with Macromedia Flash objects. To provide a unique and compelling customer experience, Wynn Las Vegas' web site is constructed almost entirely in Flash. Using HBX Analytics, Wynn will be able to better understand visitor behavior on its site, helping to increase customer satisfaction and boost online room reservations. Wynn also selected WebSideStory for its experience in the travel sector, where its customers include major hotel chains, airlines and cruise lines. "Wynn Las Vegas is one of the premier hotel and casino destinations in the world and its web site is a truly unique experience," said Rand Schulman, Chief Marketing Officer for WebSideStory. "WebSideStory is proud to lead the industry in tracking new web technologies, whether its rich media, online video, podcasts or RSS feeds. We look forward to helping Wynn Las Vegas become even more successful online." |