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WSOP signs new presenting sponsor

18 May 2009

LAS VEGAS, Nevada -- (PRESS RELEASE) -- There's a famous saying in poker: "All you need is a chip and a chair." But with today's news, the saying may become, "All you need is a stack and some Jack."

The World Series of Poker (WSOP) is proud to announce the addition of Jack Link's® Beef Jerky as the new presenting sponsor of the world's longest-running, richest and most prestigious poker tournament.

The tournament will now be known as the World Series of Poker Presented by Jack Link's Beef Jerky.

"The game of poker is all about sharing good times with great friends. Jack Link's enthusiasts and poker fans are cut from the same cloth – they are fun-seeking, adventurous spirits," said Jeff LeFever, director of marketing, Jack Link's Beef Jerky. "The World Series of Poker Presented by Jack Link's Beef Jerky is the most esteemed gaming event in the world, and poker's untamed spirit truly embodies the Jack Link's brand. Being part of this thrilling tournament is just one more way Jack Link's is helping people to Feed Their Wild Side."

Jack Link's has agreed to a multi-year deal which begins at the 40th Annual World Series of Poker Presented by Jack Link's Beef Jerky getting underway at the Rio® All-Suite Hotel and Casino on May 26, 2009. The WSOP sponsorship is one of the most significant event partnerships for the Jack Link's brand.

Jack Link's, the No. 1 brand of beef jerky and the fastest-growing meat snack manufacturer worldwide, leads the nearly $3 billion meat snack category. As the recognized category leader, Jack Link's offers more than 100 premium meat snack products in more than 40 countries. In addition to its premium products, Jack Link's is known for its popular Messin' With Sasquatch advertising campaign which has achieved nearly cult-like status. The commercials feature pranksters playing sophomoric pranks on an unsuspecting Sasquatch.

"This is a great fit between two category-leading brands," said Ty Stewart, WSOP vice president. "We've found a savvy and fun sports marketer who fits our culture and we welcome Jack Link's to the WSOP family."

Under terms of the agreement, Jack Link's will be visible on the tournament floor, including the poker tables, the new Wild Card Café (replacing the No Limit Lounge) and signage throughout the venue. In addition, Jack Link's is committed to advertising on World Series of Poker telecasts on ESPN. Jack Link's products will be available for sale throughout the Rio, including the popular poker kitchen.

A WSOP-branded national promotion will also be forthcoming as part of the deal.

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