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WMS brings popular slot content to Facebook(R) with launch of Jackpot Party social casino

18 July 2012

WAUKEGAN, Illinois -- (PRESS RELEASE) -- Williams Interactive LLC, a designer and developer of interactive games and gaming content for the online, social, casual and mobile gaming mediums, and a wholly owned subsidiary of WMS Industries Inc., today announced the launch of Jackpot Party social casino on Facebook. Incorporating gaming content from WMS's fan-favorite casino slot games, the Jackpot Party social casino uniquely offers a library of exclusively authentic, classic Las Vegas-style casino slot entertainment on Facebook.

Orrin J. Edidin, President and CEO of Williams Interactive, commented, "Online social casinos are among the most popular games on Facebook and we are extremely pleased to follow the success of our initial Facebook social casino, Lucky Cruise(TM), with the launch of a unique, new social casino that exclusively features content from player-popular, classic WMS slot games that fans and new audiences alike can enjoy on Facebook as they interact with their friends. Just as these games have proven themselves appealing to players at casinos around the world, we believe the Facebook platform is an excellent showcase to extend that appeal and reach new audiences. Williams Interactive can also offer casino operators new customized play-for-fun solutions that will enable their players to enjoy exciting gaming experiences beyond the four walls of the casino across a wide range of play-for-fun mediums and/or wagering games when legally permitted - from online social casinos and online poker through our alliance with 888 Holdings, as well as through our Player's Life(R) Web Services, which enhances the in-casino game experience."

The beta launch of the Jackpot Party social casino includes six of WMS's most popular slot themes - Zeus(TM) II, Invaders from the Planet Moolah(R), Brazilian Beauty(R), Reel Rich Devil(R), Jungle Wild(R) and Fortunes of the Caribbean(TM) - that utilize gaming action featured in several of the company's player-favorite game families - G+(R), Hot Hot Super Respin(TM), Cascading Reels(TM), Spinning Streak(R) and Money Burst(R). Many more of WMS's most exciting game themes are scheduled to be added to the Jackpot Party social casino to extend players' enjoyment.

In addition to the authentic WMS content, a unique game mechanic featured on the Jackpot Party social casino is the ability for players to choose which game they play first from among three themes. As players progress through the game enjoying the bonus rounds and building up credits, they also earn the opportunity to unlock the second and third games. Once players unlock each of the first three games, players may then select from three additional slot games, again choosing which of the new games they wish to play first.

Aaron Schurman, CEO of Phantom EFX, a WMS company, noted, "Our team was totally enthused as we transformed the authenticity of WMS's great casino slot mechanics and content into a similarly energetic, fun-filled online social gaming experience. Through the unique game mechanic that allows players to choose their own path and our team's focus on great graphics, players are virtually transported to the glamour and excitement of Las Vegas from wherever they are and whenever they wish with this new Facebook app."

For over a half century, WMS has been a leading innovator and developer of consumer-focused game content spanning the pinball, arcade, home video game and casino game channels. The company's industry-leading focus on innovation, research and understanding players has been the key driver of its long-term record of success.

"Launching Jackpot Party social casino, following the success of the Lucky Cruise social casino on Facebook, demonstrates our ability to adapt our proven slot content to the social gaming space, which we believe will be an important driver in further engaging our land-based customers' current players and attracting new players to their facilities," Edidin added. "As the Jackpot Party social casino grows and evolves based on player analytics and feedback, we gain important insights into the social gaming space and the next generation of players. That experience is expected to translate into further innovation and new game mechanics and enablers for our land-based casino customers, as well as provide exciting new gaming experiences online."

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