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Win Gaming Media signs UK broadcasting deal

Challenge Jackpot launches on 1 July 2008 and will be broadcast on Virgin Media's UK cable network alongside VMtv's long-established Challenge channel. The channel's output post-midnight will also be aired on VMtv's Virgin1 and Bravo2 channels, extending its reach to homes with satellite and digital terrestrial television. Challenge Jackpot will be a fun gaming channel, where viewers will be able to watch or play along with a variety of casino and skill-based games with the opportunity to win big money. WGM's Two Way Gaming will operate all of the gambling services associated with the channel, building on the company's experience of running live gaming services on TV and on the internet.

The new channel's ITV and IPTV services are powered by Win Gaming Media's wholly owned subsidiary MIXTV, a leader in TV 2.0 platforms. MIXTV's cutting-edge MIX Director and Enterprise server technology provides the tools to deliver live TV and streaming TV customer interaction, in addition to back office services for managing the multi-platform gaming channel CRM and financial services.

Challenge Jackpot will run at least eight hours of new live studio games every day. At launch, its flagship game will be Roulette Nation, which will soon be joined by live blackjack and live bingo games. In addition, viewers will be able to play along with a range of automated games supplied by Two Way Gaming, including Get Set Roulette, Face Up Hold 'Em and Hot Shot Keno.

Supporting the channel will be a new casino site Challengejackpot.com, operated by Two Way Gaming. The channel's output will be streamed online and viewers will be able to play along as the action unfolds. Two Way Gaming will also be offering a full suite of licensed games, which will include well-known TV brands such as Cluedo, Monopoly, The Price is Right and Wheel of Fortune, among others.

Jonathan Webb, the managing director of Virgin Media Television, explained: "Challenge Jackpot is the first step in reinventing our Challenge brand for the twenty-first century. We want this new channel to continue the values of fun and excitement that have long been synonymous with Challenge - but also to take the relationship with our viewers to the next level of interactivity."

Shimon Citron, CEO of Win Gaming Media said, "We are excited to team up with a media giant in the calibre of Virgin Media Television. This combination of innovative platforms, great entertainment and the fast-paced thrill of gaming, delivered to the world's largest legalized gambling market, has the power to drive substantial business for WGM and Two Way Gaming."

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