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Viejas Entertainment Sponsors Award Program

24 November 2005

SAN DIEGO, California – (PRESS RELEASE) -- The California Council for Excellence recognizes Viejas Enterprises as the first Indian gaming organization in the United States to become a sponsoring member of the state's Malcolm Baldrige Award program.

Viejas Enterprises, owned by the Viejas Band of Kumeyaay Indians, operates one of the state's largest and most successful Indian gaming operations in San Diego County. Viejas was recently recognized by CCE's Board of Directors as the first Indian gaming organization to formally participate in the national business excellence program. Viejas launched its performance improvement initiative in 2004 and is using the California Baldrige Award criteria for continuous improvement and organizational excellence. The Baldrige Award criteria outlines the pursuit of excellence for businesses in seven key areas: leadership, strategic planning, customer and market focus, measurement/analysis and knowledge management, human resource focus, process management, and results.

Viejas Enterprises includes Viejas Casino, a 280,000 square-foot gaming facility that regularly ranks as San Diego's favorite casino. It features more than 2,200 slot machines, 80 table games, bingo and off-track betting. The casino is distinguished by five noteworthy restaurants, and a popular nightclub venue. Across the street from Viejas Casino is the Viejas Outlet Center, which features 57 name-brand retail stores and restaurants. The Outlet Center is the picturesque site of Viejas Concerts in the Park summer concert series, which hosts some of entertainment's finest luminaries. Viejas also owns Borrego Springs Bank, N.A, a Native-American-owned, federally chartered, full-service commercial financial institution. Borrego Springs Bank has been instrumental in assisting American Indians by developing economic opportunities, and by financing tribal government projects. The Viejas Band is a member of the Four Fires and the Three Fires partnerships, economic affiliations among several tribes which have developed Marriott hotels in Washington D.C, and in Sacramento, CA.

Additionally, the Viejas Band of Kumeyaay Indians is owner of a 50-percent interest in the Broadcast Company of the Americas (BCA). BCA operates The Mighty 1090, XPRS AM, the Padres station, XHBCE FM, La Pantera, and XAPE AM 1700.

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