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Vegas Prize Ruffles Atlantic City Feathers

9 May 2005

TRENTON, New Jersey – As reported by the New Jersey Star Ledger: "A trip to Las Vegas being offered by the New Jersey Lottery is putting the panel that runs the state's lotto games at odds with organizations that promote Atlantic City.

"The groups say the grand prize for the special Lottery promotion creates unnecessary competition for the state's casino resort, already nervous about gambling attractions that have popped up in nearby states.

"…Lottery and state Treasury officials say the "Viva Las Vegas" game relies on marketing practicality: An attractive prize spurs ticket sales. It doesn't dismiss Atlantic City, said Lottery spokeswoman Mary Ann Rivell…"

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