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Vegas Magazine Sells Glitz, Glamour and Sex

2 July 2003

LAS VEGAS – As reported by the Associated Press: ``Vegas is a city of sin and showgirls, dreams and jackpots, glitter and glitz -- a life without limits. It's that devil-may-care attitude combined with a recent leap into luxury that some say makes the city ready for a magazine to call its own.

``…Part New York magazine and a sexy slice of Maxim, Vegas is devoted to the best the city of neon has to offer, from designer shopping and five-star restaurants to celebrity-watching and must-see clubs on the Strip. You won't find hard-hitting journalism but you will get an occasionally naughty peak at the beautiful people.

``The inaugural edition features supermodel Heidi Klum wearing Versace on the cover and a not-so-pricey price tag of $4.95.

``The magazine is a joint venture by the Greenspun Media Group, which publishes the Las Vegas Sun, Las Vegas Weekly and Showbiz Weekly, and SoBe News, Inc., which publishes Ocean Drive.

``With 196 pages dotted with advertisements for Louis Vuitton, Van Huesen and Donald J. Pliner, the magazine is marketed toward high-rollers and those with A-list aspirations.

``…The launch of the magazine comes at a time when the Strip is shedding its buffet, family-friendly image and opting for a reputation as a sexy playground to the stars..."

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