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Ukash to sponsor race at The Open, Cheltenham4 November 2013LONDON -- (PRESS RELEASE) -- Global online cash payments provider Ukash has joined forces with the Home of Jump Racing, Cheltenham Racecourse, to sponsor during the second day of The Open. Ukash has lent its name to the new £20,000 Listed Ukash Mares Bumper that concludes the racecard on Saturday 16th November. This exciting inaugural sponsorship is a new venture for Ukash, wich will be supporting horseracing for the first time. Its objective is to reach new customers and engage with existing ones and with a sport so closely associated with betting and heavily supported by gaming brands such as Paddy Power, Ladbrokes and Stan James; the value of this partnership is clear. With the launch of this new race, it is evident that Cheltenham Racecourse is committed to providing races for the broodmares of the future. To demonstrate the talent of jump racing mares, rather than the traditional geldings is an important aspect in broadening support for the sport in the future, something that the racing industry hopes will thrive with continued funding from sponsors such as Ukash. “We are very grateful for the support we have received from Ukash,” Peter McNeile, Head of Sponsorship at Cheltenham Racecourse, said. “Horse racing is a fantastic sport and it’s great to have a new sponsor onboard, helping to improve the reach and competiveness of the sport.” Miranda McLean, Marketing Director at Ukash, added: “As well as helping to support a traditional U.K. sport, we feel that horseracing offers us an excellent opportunity to build awareness of Ukash among race spectators where there is a real synergy between our product offering which allows consumers to place a bet online using cash, safely and securely.” |