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UK gambling ads to hit airwaves

13 March 2007

UNITED KINGDOM – As reported by the UK Register: "Ads for online and traditional gambling will hit the UK's airwaves from September, the government has confirmed.

"But don't worry, the betting industry will be forbidden from producing ads that'll make betting seem glamorous, or exploit the vulnerable.

"Restrictions on ads by gambling outfits – whether online or on the high street – are being dumped as part of the Gambling Act 2005, which has loosened gambling regulations in the UK.

"New guidelines were released today by the Committee of Advertising Practice. These rule out ads that 'portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm'. Children and young persons will be spared exploitation, apparently, and ads must not be associated with youth culture…"

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