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Tonino Lamborghini to open flagship store in Caesars Palace

30 January 2020

(PRESS RELEASE) -- Tonino Lamborghini, in partnership with Desire Fragrances Inc., will open the first Tonino Lamborghini mono-brand store in the U.S. at the iconic Caesars Palace Las Vegas.

The brand, identified with its legendary bull icon, will usher in the New Year by opening doors to an all-new retail space at Caesars Palace in partnership with Desire Fragrances, Inc., the official global fragrance licensee of the Tonino Lamborghini S.p.A. Located in the Appian Way Shops near the Palace Tower guest elevators, the boutique will showcase the new collections of Tonino Lamborghini fragrances for men and women, including the best-selling men’s scents, INVINCIBILE and ESSENZA, and the highly anticipated eau de parfum fragrance collection for women - GINEVRA. The luxury retailer will also feature in-store activities to create the ultimate perfume experience and offer the new collection of Tonino Lamborghini luxury Swiss-made watches, tech accessories, graphic tees and other premium accessory products embodying the Tonino Lamborghini lifestyle.

“We plan to make a major entrance on the shopping scene in Las Vegas and the U.S. by creating a truly authentic Italian experience,” said Antonio Lemma, President of Desire Fragrances Inc. “Tonino Lamborghini is an exquisite brand. We want to inspire shoppers and tourists from around the world by inviting them into the authentic Italian lifestyle through the highest quality product, offering exceptional customer service and a true dolce vita experience.”

“With our partner, Desire Fragrances, we chose our first store in the U.S. to be at Caesars Palace because it takes us back to the grandeur of Rome and to our original Italian roots,” said Tonino Lamborghini, President of Tonino Lamborghini Group. “Our fragrances and body care line are meant for a clientele that is not afraid to be at the center of attention and, just like the sparkling city that will host the shop, loves to shine and stand out amongst a big crowd.”

The iconic Bull brand, Tonino Lamborghini, will host events throughout the year at Caesars Entertainment resorts in Las Vegas, with new fragrance collection launches, Las Vegas-exclusive merchandise and one-of-a-kind experiences, as well as sponsored promotions and product samplings at The Colosseum at Caesars Palace and Zappos Theater at Planet Hollywood Resort & Casino. Additionally, gift shops at a number of Caesars Entertainment properties, including Planet Hollywood Resort & Casino, The Cromwell, Paris Las Vegas and Caesars Palace, will carry select products from the Tonino Lamborghini men’s fragrance assortment.

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