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The London Club's $10 Million Gaming 'Plaque' Raises the Bar for Las Vegas

14 August 2000

LAS VEGAS, Nevada --(Press Release)--Aug. 14, 2000--When it opens Aug. 17 in the heart of the Strip, The London Club at Aladdin will take Las Vegas stakes and style to a new level.

The club, North America's first European gaming salon, received approval last week from the Nevada Gaming Control Board to issue a gaming token valued at $10 million. The oversized chip, called a ``plaque,' is the largest denomination gaming token ever issued in Nevada and, it's believed, in the world.

Aladdin Resort & Casino President Bill Timmins said plaques, often used in baccarat and other games in the world's most elegant casinos, embody the style and unique flair of The London Club at Aladdin.

``We set out to bring something different to Las Vegas. Inside the London Club, we've created an intimacy and ambiance that's unique in the city. That, combined with an unmatched level of style and service, will appeal to international and domestic visitors alike.'

The London Club will offer 30 table games -- a fraction of the number found in many Las Vegas megaresorts -- and a five-star restaurant that serves five different international cuisines at the same table.

But will anyone really find use for a $10 million gaming plaque? ``We certainly hope so,' said Timmins. ``In France, we unveiled a 10-million French franc chip, and one player had eight in front of him at one time.'

Appropriately enough for an international gaming enterprise, The London Club proposed a friendly wager when ordering the world's largest denomination gaming plaque.

``I've known Bourgogne & Grasset, the company that manufactures our plaques, for years,' said Timmins. ``As we were negotiating the price of our $10 million plaque, we suggested a one percent discount for every goal that France scored in the Euro 2000 Soccer Championship. Fortunately, France ended up winning the tournament, affording us a healthy discount in the process.'

The plaque looks like a $10 million plaque should look. A black and gold color scheme sets it apart from the other denominations. The London Club logo is emblazoned on the top of the face with the $10 million amount running along the bottom.

The other plaques at The London Club are in denominations of $5 million, $1 million, $500,000 and $100,000.

Both the London Club at Aladdin and the 2,600-room Aladdin Resort & Casino open this Thursday in Las Vegas.

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