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The Football Pools announces launch of MatchXtra4 December 2014(PRESS RELEASE) -- The Football Pools is pleased to announce the launch of MatchXtra, an exciting new punter-friendly pool betting opportunity. MatchXtra uses innovative pools technology from Longitude LLC, a New York-based technological solutions company, to offer exceptionally competitive odds on Premier League and other matches throughout the world. With MatchXtra, customers are able to bet on fixed odds-type markets, such as, home/draw/away, correct score and both teams to score, with a growing range of additional markets becoming available. These new pools-based bets offer popular betting options, unparalleled value and, importantly, the ability to bet without being knocked back or having your stakes restricted. MatchXtra soft launched in October on footballpools.com and the odds are already proving to be best in the market on many Premier League matches. Conleth Byrne, Managing Director of The Football Pools, said “The benefit to customers is that it’s a pool mechanism, not fixed odds and therefore the prices become market-driven at low betting margins. Working alongside Longitude to develop this new concept has been a really positive experience and an important step for The Football Pools.” Tom Ascher, CEO of Longitude, said “The launch of MatchXtra is a significant milestone for Longitude as is the partnership we have created with The Football Pools. We are thrilled that our technology was selected by The Football Pools for this important expansion, and we look forward to ongoing collaboration and future enhancements to the MatchXtra offering.” The development of MatchXtra is a revolutionary step for the Liverpool-based company, which was founded in 1923, and signals the start of more exciting developments to come. In the coming months MatchXtra will be expanded to cover a greater range of betting opportunities across a growing number of matches. New offerings will include ‘Price Match’ – the ability for customers to choose the odds at which they want their bet placed, lay betting and multi-game betting, all powered by the globally patented Longitude technology. Longitude provides a pool betting technology platform that uses advanced mathematical principles and cutting-edge computing techniques to facilitate innovation in the gaming and wagering industry. The technology enables sports betting and race track operators, including the Hong Kong Jockey Club, to offer a wider range of bet types, a richer display of odds data, and bigger pools with more stable odds.
The Football Pools announces launch of MatchXtra
is republished from Online.CasinoCity.com.
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