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The Brook unveils massive sportsbook video wall

14 May 2024

(PRESS RELEASE) -- The Brook, conveniently located just minutes from the Massachusetts-New Hampshire border, has unveiled a massive new 4K screen at its race & sportsbook.

This industry-leading video wall, measuring an incredible 144 feet wide by 9.5 feet high, is the largest sportsbook screen in New England. With rounded corners and a crystal-clear picture featuring 35.5 million pixels, the $1 million investment runs the entire length of the sportsbook, offering unparalleled viewing for sports fans throughout the expansive space.

“We are thrilled to unveil this fabulous new screen, solidifying The Brook as the premier sports viewing destination in New England,” said The Brook’s CEO Andre Carrier. “It underscores our commitment to making the fan experience so exceptional that if you can’t be at the game, then you’re watching it at The Brook.”

The unveiling of the massive new video wall coincided perfectly with the highly anticipated Kentucky Derby Weekend, May 3 and 4, live from Churchill Downs. Thousands of guests were able to make a bet at The Brook and catch the action on the big screen.

Added Carrier, “It really was an unmatched entertainment experience and we’re looking forward to doing it again on May 18th when we throw another party for this Saturday’s Preakness Stakes.”

The Brook offers a complete entertainment experience. The 90,000-square-foot facility boasts an immersive casino floor featuring over 500 popular gaming machines, classic table games like blackjack, roulette, and craps, a lively poker room, and the state’s only Stadium Gaming experience.

The spacious DraftKings Sportsbook, the biggest in New England, features over 200 additional televisions, 20 self-serve sports betting kiosks, a 500-seat sports bar and grill with indoor and outdoor viewing areas, and simulcast racing seven days a week.

Last year, The Brook opened Lucky's restaurant, presenting an eclectic menu that fuses New England comfort fare with American classics. This summer a recently-announced new Asian dining concept and nightlife experience, in collaboration with the legendary Kowloon restaurant, will open at the casino.

In addition, the Seasons Showroom offers a sophisticated 300-seat venue, with plush couches, cozy booths, and a dedicated bar, playing host to a rotating lineup of musical acts, tribute bands, and comedic talents, including former Saturday Night Live stars Tim Meadows (21 June) and Rob Schneider (19 July).

Known as America's largest charity casino, The Brook has generously donated over $16 million to dozens of local organizations and charitable causes since Eureka Casinos, based in Nevada, acquired the property in 2019.

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