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Taj Capitalizes on 'Apprentice'

8 January 2004

ATLANTIC CITY, New Jersey – As reported by the Press of Atlantic City: "The 16 aspiring, conniving corporate wannabes on 'The Apprentice' television reality show are not the only ones competing for a six-figure payday from Donald Trump.

"Executives at Trump's flagship casino cooked up "The $100,000 Apprentice Challenge," in which Taj Mahal gamblers compete for the grand prize by selecting the show's losing and winning contestants over 15 weeks.

"…The Taj will pick the $100,000 winner in a random drawing April 16. Contestants get one entry for each 'Apprentice point' earned, based on their choices of which apprentice Trump fires each week and which one he ultimately hires. Contestants can further earn points through their participation in other Taj events…"

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