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Suns, Casino Arizona Forge Sponsorship Deal

10 May 2005

ARIZONA – As reported by the Business Journal of Phoenix: "The Phoenix Suns, on the day they began play in the second round of the NBA's Western Division playoffs, introduced a multiyear sponsorship deal with Casino Arizona for title sponsorship to the new Pavilion area at America West Arena.

"The deal, announced by Suns Chairman and Chief Executive Jerry Colangelo, Suns Vice Chairman and Managing Partner Robert Sarver, and Salt River Pima-Maricopa Indian Community President Joni M. Ramos, expands an existing marketing partnership between the two parties that began in 2000.

"The centerpiece of the deal is the sponsorship of the new Casino Arizona Pavilion, and fans entering AWA will see the Casino Arizona signage and its watermark logo on the 'great wall' just above the 12-foot by 20-foot video screen.

"…As part of the sponsorship deal, the Salt River Pima-Maricopa Indian Community will sponsor the 'Sunsational Student/Teacher Program.'…"

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