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Stan James launches affiliate program

MONTREAL, Quebec -- (PRESS RELEASE) -- Stan James, the pioneers of live in-running sports betting, has launched its affiliate program, powered by the Income Access affiliate marketing software. Having set the pace and blazed a trail for many other bookmakers to follow, Stan James' marketing strategy is based on creating long-term partnerships with affiliates. And now with the Income Access software, they are able to provide affiliates with marketing tools, such as banners, videos and content, now all conveniently available through one interface.

"It's very important to us that affiliates in our program feel like partners," said Anthony Hodgetts, Affiliate Manager from Stan James Plc. "Equally important, was teaming up with a marketing company that had a great reporting structure, allowing us and our affiliates to investigate trends proactively, and that would facilitate us staying in contact with our affiliate partners quickly and easily. Income Access marketing software answers these needs, and we are confident that together, we can add value to our affiliates' activities, and give them a head start on the competition."

In addition to the new reporting and tracking software, Stan James has also released a radically updated affiliate home page 'InfoZone' which will add value to the activity of any affiliate by offering information on all upcoming promotions, latest video and creative as well as a weekly Blog for SEO and Web Optimization trends.

Stan James is synonymous with live in-running sports betting, where traders update the prices while the sporting event is in progress. This has raised the bar for the whole industry, allowing Stan James to become the leaders in the field of sports betting.

With the Income Access software, the Stan James affiliate program provides affiliates with a wide variety of advanced tracking tools and graphical reports, giving affiliates the information required to optimize their online marketing campaigns. Affiliates and operators can access critical analytics at a glance from their dashboard, and take advantage of Income Access' newest software features, including PPC tools that track Google Adwords campaigns.

"The roll-out of a new affiliate program is an exciting development for both Stan James and their affiliates," said Nicky Senyard, CEO of Income Access. "There is an excellent opportunity for Stan James affiliates to generate revenue through this program, and incorporating Income Access' robust software system will help to maximize their affiliate marketing efforts."

The Stan James affiliate program is now live with Income Access for new applications. Existing Affiliates will be migrated across to the new system on December 1st, 2009.

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