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Silverton Casino implements Lyris HQ for digital marketing automation and analytics capabilities7 May 2012EMERYVILLE, California -- (PRESS RLEASE) -- Lyris Technologies, Inc. (OTCBB:LYRI), the global digital marketing expert, today announced that the Silverton Casino Lodge Las Vegas, an upscale, contemporary luxury lodge-themed resort, has selected Lyris as its digital marketing partner to design, automate and optimize data-driven interactive campaigns that facilitate superior engagement and increase room bookings, ticket sales, and player activity. "Within weeks of deploying Lyris HQ, we were able to take advantage of sophisticated messaging automation capabilities that our previous vendor was unable to deliver," said Cheryl Price, VP of Casino Marketing at Silverton Casino Hotel. "Combined with advanced interaction analytics, Lyris is helping us better understand our customers' needs, improve our communications efforts, and drive more revenue for our company." Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ's advanced behavioral segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities. "Businesses like Silverton Casino Hotel are continually looking for new and better ways to attract new visitors and drive sales with current customers. A customer-centric, data-driven digital marketing strategy is an extremely effective way to achieve that goal," said Nello Franco, senior vice president for customer success, Lyris. "We are thrilled to be working with Silverton Casino Hotel to help strengthen their online marketing efforts and deliver more targeted and effective communications that will engage customers and drive revenue." |