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Seneca Niagara plans big entertainment year

NIAGARA FALLS, New York – (PRESS RELEASE) -- The brightest names and the biggest legends will be descending on Niagara Falls, New York this year to perform at Seneca Niagara Casino & Hotel.

Already established as the premier gaming and entertainment venue in the region, Seneca Niagara Casino & Hotel is putting The Cataract City back on the national and international entertainment map with performances by 1980s legend Pat Benatar, television superstar Howie Mandel, Blues icon B.B. King, '70s rockers Steely Dan, Blue Collar funnyman Bill Engvall, country legend Kenny Rogers and other big-name performers already scheduled for 2007.

"We want to cement our reputation as a must-play venue for the world's best entertainers in 2007," said Brian Hansberry, Interim President and CEO, Seneca Gaming Corporation. "Top-shelf entertainment is an important piece of the world-class experience we offer our guests. The Seneca Niagara name is going to be on more people's lips after this year."

Featuring the 2,200-seat Seneca Events Center and the intimate 486-seat Bear's Den Showroom, Seneca Niagara Casino & Hotel has quickly become a popular destination for many superstars.

Even though it already features many big names, the Seneca Niagara Casino & Hotel entertainment lineup for 2007 is not complete.

"We still have a number of incredible shows we're looking at for both the Seneca Events Center as well as The Bear's Den," Robert Victoria, Vice President of Marketing said. "Not to mention the fact that we have yet to announce our schedule for the 'Rock The Falls' free summer concert series. We definitely have more in store."

Each year, Seneca Niagara Casino & Hotel presents a series of free outdoor concerts during the summer. Past performers at the "Rock The Falls" concert series include Three Dog Night, KC & The Sunshine Band, and perennial favorites The Beach Boys.

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