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Sands Bethworks selects Ballys

LAS VEGAS, Nevada -- (PRESS RELEASE) -- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino management systems and networked solutions for the global gaming industry, announced today that Sands Bethworks, a subsidiary of Las Vegas Sands Corp., has selected a Bally slot management system, the Bally iVIEW(TM) Networked Floor of the Future solution, and Bally's full Power Bonusing suite for its new casino resort in Bethlehem, Pa.

Bally is providing Sands Bethworks with a high-speed, network-based slot management system to monitor 3,000 slot machines, along with a complete player network of iVIEW interactive displays for the most advanced player marketing and cross-promotions programs. Sands Bethworks also selected the powerful suite of Bally Power Bonusing tools which will enable the casino to offer floor-wide random progressive jackpots, bar-coded coupons, two-way "cashless" credits, sweepstakes, and a number of other player-centric promotions and rewards.

"We appreciate Sands Bethworks' confidence in Bally Technologies and in the technology we will provide to help them build their player base and prosper in a competitive environment," said Richard M. Haddrill, President and Chief Executive Officer of Bally Technologies. "Our downloadable iVIEW and Power Bonusing solutions offer Sands Bethworks today's most advanced marketing and promotions offerings with an established path for future technologies and easy implementation to a fully networked floor."

Sands Bethworks plans to utilize Bally's Power Bonusing and player-tracking solutions for player development and high-impact web-based promotions and awareness programs.

Built on the site of the former Bethlehem Steel plant, the 126-acre development will feature in its first phase a 300-room hotel, 200,000 square feet of retail space, 3,000 slot machines, a multi-purpose arena, and a variety of dining and entertainment options. Sands Bethworks will also be home to the National Museum of Industrial History, SteelStax -- an arts and cultural center, and the broadcast home of the local PBS affiliate.

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