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San Manuel Bingo Casino Sets Record

12 July 2006

LOS ANGELES, California – (PRESS RELEASE) -- In celebration of their 20th Anniversary, San Manuel Indian Bingo and Casino undertook a magnificent feat Friday night as they set a new Guinness World Record(TM) for "Largest Bingo House". The attempt, held at Dodger Stadium in Los Angeles, involved 53,991 players, breaking the previous record by over 30,000 people, which was set in Canada in 1983.

According to Steve Lengel, executive director of operations for San Manuel Indian Bingo and Casino, "It took guts to do what we did here today. Not only did we celebrate our 20th Anniversary with a grand slam event, but we set ourselves apart as a new world leader in exciting entertainment."

San Manuel turned the Dodger Stadium into a temporary open-air bingo hall, where everyone in attendance received a bingo card to play. The bingo game was called between innings and cash prizes were awarded to three winning participants for $10,000, $6,000 and $4,000. The prizes totaled $20,000 in all in recognition of San Manuel's 20th Anniversary. A Guinness World Records(TM) representative was present at the game to officially recognize San Manuel's Guinness World Record(TM) achievement.

"Absolutely nothing was left to chance with San Manuel Indian Bingo and Casino's Guinness World Record(TM) attempt," said Guinness World Records Editor-in-Chief Craig Glenday, who was present to witness the event. "Even though the figure to beat was a daunting 15,756, the 53,000-strong house at the Dodgers' Stadium made sure that the record was well and truly smashed. The final attendance count of 53,991 places this record in our top 20 mass participation records of all time, and will undoubtedly remain unchallenged for quite a while to come."

Friday's event was just one part of San Manuel's 20th anniversary celebration. This event marks one of the many unique components of a three month long marketing campaign to celebrate their anniversary. Among the other activities was the distribution of millions of dollars in free slot play to attendees at major Southern California summer events and their Million Dollar Weekend promotion on July 22 and 23. Over the course of the campaign, over $25 million will have been given away as part of the anniversary celebration.

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