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San Diego group explores tribal gaming

13 September 2007

SAN DIEGO, California -- (PRESS RELEASE) -- In the last 20 years, Native American Gaming has become one the fastest growing industries in the United States, growing from $100 million to nearly $26 billion in revenue as of 2006. With this phenomenal growth has come heightened public perception and a variety of public relations challenges and opportunities. The San Diego Chapter of the Public Relations Society of America will explore this topic during a luncheon on Tuesday, Sept. 18, 2007 at Napa Valley Grille atop Horton Plaza.

Issues discussed will include proposed legislation that will "reform Indian Gaming"; economic impact of Native American casinos on the San Diego County region; long-term PR challenges and what tribes are doing to impact public perception; and more.

The luncheon will feature a distinguished panel of speakers including:

Panel moderator:

* Tamara McLeod, APR, executive director San Diego State University College of Extended Studies, Professional Development


* Sheilla Alvarez, Intergovernmental Liaison for the Barona Band of Mission Indians

* Randolph Baker, APR, Fellow PRSA, Chair of the Sycuan Institute on Tribal Gaming at San Diego State University

* Adam Day, Assistant Tribal Manager, Sycuan Band of the Kumeyaay Nation

Check-in for the luncheon begins at 11:30 a.m. with the program scheduled to run from 11:45 a.m. – 1:15 p.m. Free parking is available at Horton Plaza with validation. Cost for PRSA Members with San Diego Chapter membership is $45; Non-members and PRSA National Members are $55.

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