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Robin Hood Bingo's "You play, we give away" strategy captures market, fan loyalty23 August 2012LONDON -- (PRESS RELEASE) -- It pays to give: Since Robin Hood Bingo’s successful launch in January, the “You play, we give away” strategy has earned the brand a solid reputation in the U.K. bingo market. Robin Hood Bingo features a “4-for-free” warm welcome offer – new players get four days of FREE bingo, no deposit required for four days after registration – with real cash jackpots up for grabs. The fun continues for funded players with £25 FREE play following a first deposit of just £10, granting players access to even more free bingo rooms. This generosity extends to Robin Hood Bingo’s unique loyalty program, which rewards players daily with “coins” that can be redeemed for bingo tickets. Players can earn coins just for visiting the site, recommending friends, buying bingo cards or following Robin Hood Bingo on social networks like Facebook and Twitter. The daily coins rewards scheme has earned Robin Hood Bingo an ever-expanding fanbase of loyal players, as evinced by the brand’s Facebook fame. With nearly 14,000 fans, Robin Hood Bingo currently has the fastest-growing Facebook fan page of a U.K. bingo site. Robin Hood Bingo also boasts its very own exclusive weekly Kachinga! coin drop game, which promises players 500 to 1 million loyalty coins every time they play. This game has proven to be extraordinarily popular with Robin Hood players, with participation soaring following the June debut of Kachinga! The site also features an impressive roster of over 120 bingo, slots and instant games, with up to £2,500 worth of free jackpots to be won daily. “Robin Hood Bingo has greatly exceeded our expectations since we started promoting the site just 6 months ago,” said Adi Frum, CEO of Netboost Media and United Bingo Affiliates Program, “Robin Hood Bingo is a prime example of our success with creative brand campaigns. We plan to continue this tradition with Robin Hood Bingo’s upcoming promotions, as well as an exciting site innovation to be launched this autumn.” For now, “mum’s the word” on the exact details of the feature, but based on what Robin Hood Bingo has produced thus far, we’re expecting great things! |