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Resorts World Las Vegas appoints Greg Shulman as Executive VP of International Marketing9 April 2025(PRESS RELEASE) -- Resorts World Las Vegas announced the appointment of casino industry veteran Greg Shulman as Executive Vice President of International Marketing, effective 17 March. With over 30 years of experience in the gaming industry, Shulman brings extensive player development and marketing expertise. His appointment adds to leadership's long-term growth strategy of expanding the international presence and establishing Resorts World Las Vegas as a premier destination. "Greg's impressive career in the gaming industry is a testament to his leadership and relationships all over the globe," said Carlos Castro, Chief Operating Officer and Chief Financial Officer of Resorts World Las Vegas. "He is widely regarded as one of the top player development executives in the industry, and we are thrilled to welcome him to our team as we continue to elevate our brand and expand our market reach." Shulman will lead Resorts World Las Vegas' international casino marketing strategy, with a focus on high-end player development. He brings a wealth of experience to this role, having been a key member of the opening team at the Bellagio, where he held the title of Executive Director of Marketing. Shulman later was appointed Vice President of Casino Marketing & Hospitality for MGM Resorts International. He later returned to the Bellagio as Vice President of International Marketing under the MGM Resorts portfolio, helping successfully attract high-profile VIP clientele from key global markets, an area of focus he will continue to prioritize in his new position at Resorts World Las Vegas. Most recently, Shulman served as the Vice President of Casino Marketing for Palms Casino Resort, where he led enhancements to player development and guest relations. Shulman briefly departed the Vegas area to spearhead New Mexico's Sandia Resort & Casino reopening efforts as Chief Operating Officer. Under his leadership, the resort reopened and achieved record profitability. Resorts World Las Vegas Board Chairman Jim Murren added, "Greg has a proven track record of executing marketing strategies that attract new audiences and drive financial growth. We are excited for Greg to continue expanding our global casino marketing efforts here at Resorts World Las Vegas, and we are confident he will be instrumental in supporting our ongoing success and development." "I am excited to embark on the next chapter of my career at Resorts World Las Vegas and contribute to the company's success as we look to accelerate our growth in the International VIP player market," said Shulman. "In the few years since its opening, Resorts World Las Vegas has already become a popular destination for guests from around the world, and I look forward to working alongside the leadership team to further expand our presence at home and abroad." |