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Research and Markets releases 'Online Gambling Benchmarking 2015/2016'15 October 2015(PRESS RELEASE) -- Research and Markets has announced the addition of the "Online Gambling Benchmarking 2015/2016" report to their offering. In this new edition we have added several new analyses. Some of these are taken from the most recent Online Gambling Quarterly analysis. Among the key additions: - In-depth mobile gambling focus - We have added still more analyses of the mobile gambling business in order to cover the full range of relevant mobile KPIs, ... - Strategic issues - Strategic topics, such as overall industry climate, trends, ... - More marketing benchmarks - Social benchmarks (e.g., number of Facebook Likes and Twitter Followers, ...), SEO benchmarks (e.g., Google ranking analyses), affiliate marketing benchmarks (e.g., top 30 online gambling advertisers/brands on affiliate websites), - More product-related topics and benchmarking - Growth potential for selected products, benchmarking of product offers, such as number of football bets, casino games, lotto and numbers games, ... The report offers unprecedented insights into the industry: - Current data and KPIs as well as historical data back to 2007 - Our benchmark analysis are based on the most recent data and KPIs and also trace long-term developments as far back as 2007. - Revenue growth benchmarks are broken down by products/verticals. - Analyses of financial results, such as EBITDA, EBIT, including comparison of margins. - Expense/costs benchmarks and margins, such as marketing, bonuses, CPA, IT, R&D, staff costs, charge backs, - Player/customer-related benchmarks, such as active player development, ARPU (also broken down by products/verticals), churn rates, - Product-related benchmarks, such as product/vertical split, cross-selling, number of bets placed, breakdown of betting revenues by type of sport - Live betting benchmarks, such as live betting's share of total revenue, live betting gross revenue margins, ... - Mobile business benchmarks, such as mobile share of total online business mobile share of total online casino/gaming business, number of mobile players mobile betting revenue per player, ... - Geographical analyses, such as the level of internationalisation and geographic diversification. For more information visit the Research and Markets website. |