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Primm Valley Casino reopens to the public23 July 2026(PRESS RELEASE) -- Yesterday, Terrible's announced that Primm Valley Resort and Casino officially reopened to the public at noon, marking an extraordinary milestone just 17 days after the company assumed management control of the property on 5 July. Since gaining access to the facility, hundreds of team members from across Primm Valley Casino, alongside fellow dedicated employees from Terrible’s, have worked around the clock to bring the iconic Nevada property back to life for its guests. Their efforts have included restoring operations, refreshing the casino floor, completing necessary life safety maintenance, and ensuring every aspect of the property is clean and ready to once again welcome visitors from across the region. "This reopening is a testament to what can be accomplished when people come together with a shared purpose," said Tim Herbst, CEO of Terrible's. "Our corporate team and the Primm team members have poured their hearts into bringing this property back to life in an incredibly short amount of time. Their dedication has been nothing short of amazing." The reopening represents more than the return of a casino. It restores jobs, strengthens the local economy, and re-establishes an important destination that has welcomed millions of travelers entering Nevada for generations. "From the beginning, our goal has been clear: reopen these doors as quickly and safely as possible for our team members, our guests, and the entire Primm community," Herbst said. "We know how much this property means to the people who work here and to the loyal guests who have supported Primm Valley Casino for decades. We couldn't be more excited to welcome them back." The 22 July reopening is the first step in Terrible's long-term vision for Primm. New changes implemented immediately include no resort fees on hotel stays, new promotions including an attractive gaming member sign-up program, and an improved gaming member rewards program, which offers three times higher rewards than the previous program. In addition, all previously held tiers earned by preceding gaming members will be matched. Upon reopening, the property will have 422 gaming machines, 250 rooms, a William Hill Sportsbook, a sports bar and a 24/7 quick-bites eatery. The company also has plans to open new dining options in the future, to include a Coffee Bar, a 24/7 Café, and a steakhouse. Terrible’s will continue investing in the property through operational enhancements, facility improvements, and new guest experiences designed to restore Primm Valley Casino as a premier destination along the Interstate 15 corridor. "We're just getting started," Herbst added. "This reopening represents the beginning of a new chapter for Primm Valley Casino. We are committed to building on its proud history while creating an even stronger future for our employees, our guests, and the state of Nevada." Terrible's extends its sincere appreciation to every employee, contractor, vendor, and community partner whose commitment and tireless efforts made this reopening possible in such a remarkably short window. |