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Play Playground opening this fall at Luxor Casino in Las Vegas

26 April 2023

(PRESS RELEASE) -- Play Social Inc. is scheduled to open its first Play Playground location this fall as a 13,000 square-foot immersive playground at Luxor Hotel and Casino in Las Vegas. Play Playground will be a first-of-its-kind fantastical large-scale gamified experience.

“We are thrilled to be launching our groundbreaking anchor attraction at Luxor,” said Brad Albright, CEO of Play Social Inc. “Play Playground is a multi-dimensional, dynamic world that stimulates all the senses and facilitates social interaction through bespoke social games, appealing to all ages during the day and adults at night.”

Transporting people back to the carefree joy of childhood, guests will enter a magical world, imagined by celebrated designer Paul Bishop, where 20 larger-than-life immersive games and attractions are found at every turn. Play Playground will feature theatrical cocktails and endless cheering, laughter, and the excitement of working up the leaderboard with friends—both old and new. No skills are required—only the desire to leave the real world behind and have fun. Play Playground is for families, couples, co-workers, friends and anyone and everyone who wants to play.

“As we grow up, we have forgotten the importance of play - of laughing together, high fiving, and the excitement of winning with your team,” said Jennifer Worthington, COO of Play Social Inc. “We want people to put their phones down, grab a drink, jump into the games and play to the top of the leaderboards. Guests will feel like they have been dropped into their own game show!”

Brad and Jennifer are joined on the company’s board by Ian Sugarman, who leads immersive entertainment investments for WestRiver Group.

“Play Playground is for anyone and everyone who wants to TOLP (“Time Off, Let’s Play!”),” said Sugarman. “I am excited to be part of this transformative experiential concept that will make people smile especially if they decide to ride the slide into the bar.”

Sugarman, a former Morgan Stanley vice chairman of retail investment banking, has teamed with Erik Anderson, WestRiver Group Founder and CEO, who is the modern founder of Topgolf and led the opening of the flagship venue at MGM Grand Hotel & Casino Las Vegas.

Play will feature two bars, VIP mezzanines, and private event spaces that can be customized for corporate buyouts, special events, birthday parties, bachelorettes, and conventioneers.

“Play Playground is such a natural fit for Luxor,” said Chuck Bowling, Luxor’s President & COO. “Our guests seek fun and adventure throughout their Las Vegas visits and will find in Play a place for their inner child to let loose. With so much happening at the south end of The Strip, we are thrilled to welcome Jen, Brad and the Play Playground team to our family.”

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