CasinoCityTimes.com

Home
Gaming Strategy
Featured Stories
News
Newsletter
Legal News Financial News Casino Opening and Remodeling News Gaming Industry Executives Search News Subscribe
Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter!
Related Links
Related News
SEARCH NEWS:
Search Our Archive of Gaming Articles 
 

PIMS-SCA launches Empire Casino promotion

16 December 2013

Leading risk management company, PIMS-SCA, has launched its latest campaign with Empire Casino.

The Casino at the Empire, Leicester Square, will be using the PIMS-SCA PrizePad Vault game as part of a wider campaign to encourage customers to sign up for the new Empire Casino loyalty card. The loyalty card allows members entry to exclusive promotional events plus offers on in-house food and drink. PIMS-SCA’s PrizePad prize promotion app, designed for iPad, has proven to be a great success in gathering customer data for CRM and retention purposes.

The campaign will see every customer that signs up for an Empire Casino loyalty card during the 3 month campaign, given one chance to Crack the Code on the PrizePad Vault game. If they correctly enter the 6 digit number that opens the Vault they will win the grand prize of £100,000. To make sure no one leaves empty handed there are also over 2,000 lower level prizes to be won each month including dinner for 2 at the Empire Casino’s Fulushou restaurant, free bets, free house drinks at the in-house bar as well as a range of other prizes.

Commenting on this Matt Butcher, Sales Director at PIMS-SCA has said “It’s great to able to work with Empire Casino once again on such a successful campaign. Promotions like these are very effective in gaining customer knowledge and help casinos understand their customer behaviour more.”

< Gaming News

PIMS-SCA launches Empire Casino promotion is republished from CasinoVendors.com.