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PartyGaming hires Phil Tufnell as celebrity ambassador

GIBRALTAR -- (PRESS RELEASE) -- PartyGaming has hired former cricketer, turned TV presenter and reality TV star, Phil Tufnell as its first celebrity ambassador to help boost its Party Casino brand's cross-gender appeal.

Tufnell, a former England cricketer and 'King of the Jungle' from ITV's 'I'm A Celebrity…Get Me Out Of Here!' will front a television, press and outdoor campaign for PartyCasino.com that will highlight the range of casino games available on the site. The advertisements will be seen for the first time on Channel 4 in the UK during Celebrity Big Brother tonight. The campaign was created by Leeds based agency home.

Tufnell, known to many as 'The Cat,' said: "I had a lot of fun making the ads. I'm hoping this is the start of a long relationship with PartyGaming. I have advertised PartyCasino.com but I am also a keen poker player so have huge interest in sister site PartyPoker.com."

"I understand Shane Warne is Down Under playing in a big poker tournament at the moment, wish I was there to take him on! He may have been able to turn a ball further than me but I can certainly turn a card better and if I don't at least I've got my own hair! Warney's the only player who can lose his chips and his hair at the poker table!" PartyPoker.com signed professional poker player Tony G last week and he is currently Down Under seeking out Warne and looking to give him a present from Phil Tufnell.

Party Casino now offers over 140 games, including 100 slots, and pays out easily over $10 million EVERY DAY to players. The world's largest online casino continues to expand rapidly. The previous Gold Mega Jackpot was hit with a fateful spin at 20.42ET on December 2nd 2009. The stake was $45 on popular PartyCasino.com Gold Mega Jackpot game, the Mega Fortune Wheel. The screen exploded with congratulations and colour as 'gamago' turned $45 into a record busting $4,978,336.62! PartyCasino.com recently introduced 'The Big One' - structured as a five tiered pool. The highest tier - Colossal Cash - seeds at $1.5m, the biggest online jackpot seed in the industry. 'The Big One' and 'Melon Madness' were both created by PartyGaming's specialist unit 'The Games Studio.'

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