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Ontario's legal online gambling market kicks off with a bang

13 April 2022

(PRESS RELEASE) -- It's official, Ontario's online sports betting went live on 4 April 4 and bets are already rolling in. On Monday, 16 gambling operators were operational in the province, while others have registered with the Alcohol and Gaming Commission of Ontario, but have yet to secure an agreement with iGaming Ontario. Online sportsbook PointsBet saw its first big wager just 50 seconds into the launch and with a population of approximately 15 million, Ontario is expected to generate about $800 million in gross revenue this year. Monday's launch means Ontarians can now wager on casino games, sporting events and other gaming activities, creating an exciting opportunity for online gambling companies like Bragg Gaming Group, Rush Street Interactive, Penn National Gaming, MGM Resorts International, and Gan Limited.

On 13 April, Bragg Gaming Group announced a new agreement to provide its player account iGaming platform management and content exclusive to a new online casino brand, 711.nl, in the regulated Dutch market. The deal sees ORYX provide its proprietary PAM platform for iGaming, which will provide seamless operation for the 711.nl online casino which recently received its license and is about to start the operation. ORYX will also offer games developed by its internal studios as well as exclusive games content from partner studios.

The new partnership represents Bragg's third agreement to provide its PAM platform to an iGaming operator for the Dutch market and its fifth agreement to provide online gaming content to this market. The company plans to announce additional platform and content agreements in the coming months as it relies on its acquired expertise and know-how historic success in the global jurisdictions in which it operates.

Chris Looney, Chief Commercial Officer at Bragg, said: "We're well aware of how powerful and agile our turnkey solutions are for those beginning online operation in new markets. Our new partnership with 711.nl is a testament to their trust in our ability to provide them with the iGaming platform and content that will help them successfully launch and grow their presence in the Netherlands."

On 4 April, Bragg announced it has entered into content distribution agreements with several iGaming operators going live in the Ontario market after receiving its suppliers license from the Alcohol and Gaming Commission of Ontario for its technology and content.

On the first day of the opening of the regulated market, Bragg revealed that it launched its content distribution agreement with 888casino in Ontario, the first of several with well-known tier-one iGaming operators in Ontario. The deal includes games from Bragg's proprietary portfolio, such as Egyptian Magic, the recent debut game from its in-house studio Atomic Slot Lab, and others chosen specifically for Ontario's new iGaming market which opened on 4 April.

Since obtaining its vendor license in early March 2022, Bragg has worked with local regulators to ensure compliance for its technology and content, both of which have received full AGCO approval. Now, as the market moves towards full legalization, the company is excited to offer the growing number of operators looking to tap into the Ontario market a full suite of titles from its in-house studios and content from its exclusive third-party content partners.

"Ontario is our home market, and we are delighted to be in position to serve operators with our iGaming content and solutions as the market opens to customers across the province. We believe the Ontario online gaming market offers a significant opportunity for our industry-leading content and platform technology and we are excited by the interest shown in our offerings from local, U.S. and international operators," said Chris Looney, Chief Commercial Officer at Bragg.

On 7 April, Bragg also announced the launch of its exclusive portfolio of iGaming content in Portugal with leading online gaming operator, Betclic. The company's debut in the Portuguese iGaming market marks its seventh regulated launch in a European country since April 2021.

ORYX's library of premium slots developed by its in-house studios as well as exclusive partners is now available to Betclic's vast Portuguese player base.

< Gaming News

Ontario's legal online gambling market kicks off with a bang is republished from iGamingNews.com.